Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
While laughs, tears and clever taglines still rule most advertising, many big brands attempt to connect with consumers with campaigns that go well beyond the product. You may have noticed more and more cultural messaging intended to inspire action for a greater cause … and to subtly align that message indelibly with a particular brand.…
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Every year on this Monday, everyone is asked to put pen to paper, or should I say fingers to keyboard, and explain which Super Bowl commercial they liked most. As usual, my over-analyzing brain and the fact that I am in advertising and need to create witty comments does not allow me to do that…
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Tis the season to make goals and resolutions for the upcoming year and one of them should be on the list of every brand, everywhere. Two letters: PR. It’s an absolute must to include PR (public relations) in marketing plans these days, even with the smallest of budgets. When tactfully structured, PR can be extremely…
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With the start of a new year, your company may be looking at a new look, new logo or new messaging: Something to freshen things up a bit. This sounds exciting and could drive some new revenue opportunities. Before you get too caught up in the glitz and glamour of a new logo, new colors…
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What does it mean now that Facebook is entering the online video foray with fury? It’s time to diversify. YouTube remains the dominant force in the medium, but fellow social media giant Facebook presents a legitimate challenge as of late. While there’s still a decent gap in view counts when comparing viral videos on YouTube…
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