Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
So, we have a new logo. Why? Because we get tired of things quickly around here. Some people move furniture around; some people change the color of their hair. At ABC, we design new stuff. If you are a client, friend, family member or maybe just a fan, you probably also heard we moved. After…
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Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand. Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the…
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Quick: When you think of the word “logo,” which is the first to come to mind? Is it the Nike Swoosh? The Golden Arches? Coca-Cola? Those have been noted as some of, the, most memorable brand IDs of all time. But, do you know why? First of all, let’s establish that a brand and logo…
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Everyone is always throwing the term “brand” around, so what is a brand? Most realize it is not just a logo or the colors and taglines you use, but an expression of what makes you unique. Simple right? In theory, yes. But, when it comes time to sit down and really analyze what makes a…
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With the start of a new year, your company may be looking at a new look, new logo or new messaging: Something to freshen things up a bit. This sounds exciting and could drive some new revenue opportunities. Before you get too caught up in the glitz and glamour of a new logo, new colors…
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