So, we have a new logo. Why? Because we get tired of things quickly around here. Some people move furniture around; some people change the color of their hair. At ABC, we design new stuff. If you are a client, friend, family member or maybe just a fan, you probably also heard we moved. After…
Read the full article
Category: Branding
Gaining the Millennial Stamp of Approval on Social Media
Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand. Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the…
Read the full article
The Secret to Creating a Great Logo
Quick: When you think of the word “logo,” which is the first to come to mind? Is it the Nike Swoosh? The Golden Arches? Coca-Cola? Those have been noted as some of, the, most memorable brand IDs of all time. But, do you know why? First of all, let’s establish that a brand and logo…
Read the full article
4 Keys to Community Branding for Tourism
Everyone is always throwing the term “brand” around, so what is a brand? Most realize it is not just a logo or the colors and taglines you use, but an expression of what makes you unique. Simple right? In theory, yes. But, when it comes time to sit down and really analyze what makes a…
Read the full article
Consider the Company Goals, Culture and Message before Rebranding
With the start of a new year, your company may be looking at a new look, new logo or new messaging: Something to freshen things up a bit. This sounds exciting and could drive some new revenue opportunities. Before you get too caught up in the glitz and glamour of a new logo, new colors…
Read the full article