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Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

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Advertising

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What Is Smarketing?

Tags: goals, idea-based marketing, idea-based sales, management, marketing insights, ROI, sales

Illustrating a Narrative with YouTube Ads

Tags: ad sequencing, branded content, content marketing, content strategy, digital, digital marketing, digital media, marketing strategy, media strategy, strategic marketing, strategy, video, video ad sequencing, video content, video production, youtube

How Streaming Is Leading Advertising Strategy in 2020

Tags: advertising, AI, branded content, branding, content, content marketing, marketing insights, marketing strategy, video, video listening, video production, youtube

Project Insight: A Marketing ‘Journey’ with the Baseball Hall of Fame

Tags: creative, creative process, digital marketing, email marketing, marketing insights, marketing strategy, media placement, mobile marketing, social media, video

Pop-Up Videos – Not a ’90s Thing

Tags: AdNetwork, advertising, business, marketing, media, online, online advertising, online video

Dads, Dogs and Automobiles: ABC’s Take on Advertising’s Biggest Night

Tags: ads, Big Game, commercials, onion dip, spots, Super Bowl, television, tv

Say What? Three Marketing Clichés We Will Never, Ever Use

Tags: cliches, corporate, lingo, marketing

The New Agency Species

Tags: agency, culture, Florida, food, nerf guns, Second Wind, workspace

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