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Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

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Advertising

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  • Current: Advertising

How Streaming Is Leading Advertising Strategy in 2020

Tags: advertising, AI, branded content, branding, content, content marketing, marketing insights, marketing strategy, video, video listening, video production, youtube

Project Insight: A Marketing ‘Journey’ with the Baseball Hall of Fame

Tags: creative, creative process, digital marketing, email marketing, marketing insights, marketing strategy, media placement, mobile marketing, social media, video

Pop-Up Videos – Not a ’90s Thing

Tags: AdNetwork, advertising, business, marketing, media, online, online advertising, online video

Dads, Dogs and Automobiles: ABC’s Take on Advertising’s Biggest Night

Tags: ads, Big Game, commercials, onion dip, spots, Super Bowl, television, tv

Say What? Three Marketing Clichés We Will Never, Ever Use

Tags: cliches, corporate, lingo, marketing

The New Agency Species

Tags: agency, culture, Florida, food, nerf guns, Second Wind, workspace

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