Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
As streaming becomes the standard as opposed to an alternative, marketers have had to adapt. Traditional TV meant airing a commercial and hoping it would resonate, but now we have access to actual data to build strategy around. Streaming services, ad-supported platforms in particular, know their users – demos, locations and viewing habits – allowing…
Read the full article
Every player has a journey. Every fan has a story. And it’s that story we tried to tap into with our latest video project for the National Baseball Hall of Fame and Museum. When it comes to the Hall, there’s no bigger event than induction. Each July, a very select few former Major League Baseball…
Read the full article
We all remember those horrible pop-up videos from VH1 right? And now that we brought it up, you probably can’t get the jingle out of your head. Sorry. Well pop-up videos kind of died for a bit, but now advertising is bringing them back! You’re welcome. You’ve all heard of YouTube, but you’re probably starting…
Read the full article
Every year on this Monday, everyone is asked to put pen to paper, or should I say fingers to keyboard, and explain which Super Bowl commercial they liked most. As usual, my over-analyzing brain and the fact that I am in advertising and need to create witty comments does not allow me to do that…
Read the full article
Clichés are so lame. Overused phrases rarely advance a conversation or communicate anything to the irritated recipient. Everyone is familiar of sports interview clichés like “at the end of the day,” “it is what it is,” and other lazy language that clutters up post-game interviews. Well, in the sport of marketing there is plenty of…
Read the full article