Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Every player has a journey. Every fan has a story. And it’s that story we tried to tap into with our latest video project for the National Baseball Hall of Fame and Museum. When it comes to the Hall, there’s no bigger event than induction. Each July, a very select few former Major League Baseball…
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We all remember those horrible pop-up videos from VH1 right? And now that we brought it up, you probably can’t get the jingle out of your head. Sorry. Well pop-up videos kind of died for a bit, but now advertising is bringing them back! You’re welcome. You’ve all heard of YouTube, but you’re probably starting…
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Every year on this Monday, everyone is asked to put pen to paper, or should I say fingers to keyboard, and explain which Super Bowl commercial they liked most. As usual, my over-analyzing brain and the fact that I am in advertising and need to create witty comments does not allow me to do that…
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Clichés are so lame. Overused phrases rarely advance a conversation or communicate anything to the irritated recipient. Everyone is familiar of sports interview clichés like “at the end of the day,” “it is what it is,” and other lazy language that clutters up post-game interviews. Well, in the sport of marketing there is plenty of…
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Recently I attended a seminar in Florida called “The New Agency Species.” The program was presented by the Second Wind Network, which represents small- to medium-size advertising agencies across the country. The seminar was very well attended by agencies from more than 30 different states and Canada. We discussed what agencies should be focused on…
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