Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
ABC has been a member of the Second Wind Network since 2000. Over the years I have attended several of their conferences. One of my favorites is the annual Small Agency Idea Lab (SAIL) Conference. This is an opportunity for small- to medium-size agencies from all over the country to come together and share their…
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It was about two years ago when a young man sent me an intriguing message via LinkedIn. He was not a Saudi Prince with a million dollars for me and he was not trying to sell me insurance, which I typically find in my inbox. No, he had a very interesting software product that could…
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A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic content, you can blame the algorithm update. The Facebook algorithm delivers…
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Marketers have been inundated with the term “virtual reality” or VR lately. They’ve also been trying to figure out the best ways to use it. But, just what is “it”? Well, the term virtual reality, or VR, is used widely throughout the marketing industry and typically it is used incorrectly. It’s often used as a…
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Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of video advertising, joy is arguably the most important and influential emotion. Studies have shown that joy significantly impacts viewer engagement, video completion rate, message retention, brand recognition, purchase intent, and overall success…
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