Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Working from home indefinitely – that sounds fun: Work in my stretchy pants every day, pass over the daily shower and consistently eat snacks. That sounds like heaven! At least it did until March 19, exactly three days after we were ordered to work from home thanks to the COVID-19 pandemic. I can see where…
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I had the opportunity to attend the SAIL conference at Disney again this year. SAIL stands for Small Agency Idea Lab and Second Wind is the host organization. It’s an opportunity for small- to medium-size agencies from around the country to get together and share what’s going on in our unique industry. ABC has belonged…
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ABC has been a member of the Second Wind Network since 2000. Over the years I have attended several of their conferences. One of my favorites is the annual Small Agency Idea Lab (SAIL) Conference. This is an opportunity for small- to medium-size agencies from all over the country to come together and share their…
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It was about two years ago when a young man sent me an intriguing message via LinkedIn. He was not a Saudi Prince with a million dollars for me and he was not trying to sell me insurance, which I typically find in my inbox. No, he had a very interesting software product that could…
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A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic content, you can blame the algorithm update. The Facebook algorithm delivers…
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