Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of…
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Influencers are a key component when it comes to having a successful PR and social campaign, because of this, it is only right to make sure that you create an ongoing relationship with the influencer for any future ventures. Whether you are utilizing an influencer for a social media takeover, blog or article, you are…
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The latest buzz word in marketing is “influencer.” It may seem that anyone with two thumbs, a semi-artistic eye for photography and a smartphone can be in influencer, but it’s actually a multi-million-dollar industry – one marketers need to pay attention to. Gone are the days of the Paris Hilton “it girl” types. Now, anyone…
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Tis the season to make goals and resolutions for the upcoming year and one of them should be on the list of every brand, everywhere. Two letters: PR. It’s an absolute must to include PR (public relations) in marketing plans these days, even with the smallest of budgets. When tactfully structured, PR can be extremely…
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So you’re ready to send out that lovely press release to your media list, but what are you doing socially to support your message? Incorporating social media as part of your PR strategy gives you a better shot at attracting the attention of reporters or travel writers and get them to cover your story or…
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