Category: Content Marketing

There’s No PR in SEO … Or Is There?

In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the…
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Finding Your Stories and How to Tell Them

As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has…
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Finding the Creative History of Your City

Sometimes you don’t have to look far to find creative ways to sell your city. We find often that most cities, towns and communities have a unique part of their past that can be used to help attract new visitors. If you dig deep enough, I am sure you can find some interesting historic facts.…
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Journalism Forms the Core of Content Marketing

Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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