Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of video advertising, joy is arguably the most important and influential emotion. Studies have shown that joy significantly impacts viewer engagement, video completion rate, message retention, brand recognition, purchase intent, and overall success…
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We have a problem. With the advancement of our everyday devices, anyone can create a “video.” Anyone can pull out their phone and record an event or even stream something live to the internet instantly. This accessibility has flooded the online world with tons of awful content and, even worse, has flooded the minds of…
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It’s here, it’s relatively inexpensive and it’s infinitely cool. As you’ve probably noticed, virtual reality is a thing – one that fits perfectly with the experiential nature of destination marketing. While Samsung and Google have been busy pushing headsets, those aren’t the only media tourism marketers can use right now. Facebook and YouTube recently introduced…
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Ads fail all the time. In fact, ads fail more often than they succeed. But, they rarely fail as quickly and spectacularly as Pepsi’s Live for Now ad featuring Kendall Jenner. If you haven’t heard about the ad yet, know this: within 24 hours of releasing the ad, Pepsi caved to social media pressure and…
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Back in the days of dial-up, we would never have imagined the speeds and resulting visuals we have now. We expect to see a play button on every page and it seems our itchy clicker fingers can’t resist pushing the red button. Video isn’t just a part of the internet. Video IS the internet. In…
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