Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Here we are in 2020 kicking off another year of “creating cool SH!T”. Within the last few years, the use of video for broadcast and the web has skyrocketed. It’s only supposed to increase within the coming years, but as time passes video technology only improves. Ten years ago, the standard for video was standard…
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We took a recent trip to Las Vegas, Nevada, to attend the National Association of Broadcasters Show, aka “NAB Show.” During the visit, we experienced the newest technology hands-on and heard from industry leaders in technology, media and marketing. Here’s a sampling of their observations … A viewer’s attention span is only 8 seconds ……
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Working in the creative world for a few years now, there has been a handful of projects I’ve worked on that have either changed the way I look at life or changed me as a person. ABC’s recent trip to the New York City area for the FDNY and First Responder’s Center for Excellence for…
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Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of video advertising, joy is arguably the most important and influential emotion. Studies have shown that joy significantly impacts viewer engagement, video completion rate, message retention, brand recognition, purchase intent, and overall success…
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We have a problem. With the advancement of our everyday devices, anyone can create a “video.” Anyone can pull out their phone and record an event or even stream something live to the internet instantly. This accessibility has flooded the online world with tons of awful content and, even worse, has flooded the minds of…
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