Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s…
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Each and every year since blogs were invented some 25 years ago, we’ve probably asked, “Are blogs still a thing?” Fair question in a climate of constantly changing social media and this evolving beast we call “content marketing.” Well, content marketing is most certainly a “thing.” And blogs, like the one you felt compelled to…
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Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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Tourism matters. It’s a trillion-dollar industry in the U.S. with a much larger impact when considering the trickle down. The numbers exposed at the New York State Tourism Industry Association’s NYS Tourism Conference are eye-opening. For example, in 2018 alone, travelers spent about $1.1 trillion and generated $2.5 trillion in total economic impact, according to…
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The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.…
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