Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.…
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In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the…
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As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has…
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Sometimes you don’t have to look far to find creative ways to sell your city. We find often that most cities, towns and communities have a unique part of their past that can be used to help attract new visitors. If you dig deep enough, I am sure you can find some interesting historic facts.…
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Content Marketing World 2016 was packed with amazing insights from all kinds of experts and brilliant marketers. Between the workshops, breakout sessions, keynotes, and lunch & learns, you get an entire day of valuable knowledge to take with you, your organization and your clients. It’s nearly impossible to share every valuable nugget from Content Marketing…
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