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Home: ABC Creative Group Logo

What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

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Work

Art and copy are the essence of marketing and how we do storytelling around here. So, here are some words and pictures (and video) that demonstrate what the idea-based marketing philosophy can create. They may not all be award winners, but we assure you in the real world, they actually got people to buy stuff, support causes and go places. But, enough about us, get to the clicking and enjoy the show below.

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  • Current: Work

Leadership Alliance

Bringing It All Together

Visions Loves Educators

Targeting a Membership Niche

American Dining Creations

Fresh Marketing for New Business

Cortland Curiosities

An Alternative Tourism Trail

Visit Binghamton: Website

Creating a Getaway

McMahon Ryan Child Advocacy Center: Mobile Support Unit

Hitting the Streets with an Important Community Service

Visions: Holiday Loans

Making Choices

Seneca Element Series

Refreshing Core Products

Brew Central Website

A New Brew Narrative

CANARX

Rebranding an Original

FASNY Training in the 21st Century

Focus on Training

Hall of Fame Connections

Connecting with Fans

Visions: Business Campaign

Getting Down to Business

Over the Top Roofing

Building Lead Generation

Upstate Eats Trail

Giving Foodies a Flavor for NY

Build Your Own Home

Making Luxury Relatable

Trifecta Networks

Bringing a Brand Together

Visions: Onboarding Campaign

Welcoming New Credit Union Members

Visit Binghamton: Bing Golf

Teeing Up Weekend Trips

Ski Finger Lakes

Making It Cool to Ski

UAS Central

Launching Unmanned Aerial Systems

Brew Central: Stories on Tap

Pouring It On

Visit Binghamton: Bing Stories

A Video Series with Soul

Seneca Direct Mail Campaign

Generating Sales Leads

FASNY: The Volunteer Firefighter Magazine

Old-School Content Marketing

Visions: Branding Videos

Animated Storytelling

Exceptional Family Resources

Sharing an Empowering Story

Welliver

Multimedia Storytelling

Onondaga County Sheriff’s Office

Recruiting for a Cause

Visions: Choose Your Savings

Elevating Savings

FASNY: EMS Billing Legislation

A Campaign Aimed at Legislators

1000 Islands

Delivering a Digital Experience

National Baseball Hall of Fame and Museum

Making History the Focus

Good Life Youth Foundation

Leading the Good Life

FASNY: RecruitNY

Recruiting New Volunteers

Visions: Holiday Loans

Pitting Personal Loans Vs. Credit Cards

Brew Central

Establishing America's Craft Brew Destination

KME Kovatch

Staying on Top

Cryomech

Building an International Brand

Visions: Loans for What Matters

Making Money Matter

Visit Binghamton: Community Rebrand

Multimedia Storytelling

Dairylea Annual Meetings

Engaging Membership

Woodlawn Cemetery

Monumental Marketing

OnCare: You Good?

Encouraging Conversation

Visions: Claim Your Seat

Making HR More Human

CNY Fresh

Growing a Fresh Destination

New Jersey Federal Credit Union League

Encouraging Progress

National Baseball Hall of Fame: Starting Nine

Building an Experience

McKenzie Institute: Ad Campaign

Refreshing Messaging

McMahon Ryan Child Advocacy Center: Rebrand

Renewing a Nonprofit

Montgomery County Tourism

Developing Tourism Content

Dependable Disposal

Talking Trash

Schneider Packaging Equipment Co.

Manufacturing an Innovative Image

Central New York

Creating a Content-Driven Experience

Seneca

Launching a New Product Line

Finger Lakes Farm Country

Getting Back to Roots

Choice Mint

Bringing Lore to Life

National Baseball Hall of Fame: Induction Weekend

Taking a Journey

Visions Cares

Marketing with Care

The CanTeen

Telling a Nonprofit's Story

McMahon Ryan Child Advocacy Center: PSAs

Increasing Awareness of a Critical Community Issue

Erie Vo-Vo

Using Punchlines for Parts

Montgomery County Business Development Center

Bringing Big Business to Small Communities

Visions: Flex Checking

Turning Negatives into Positives

Oswego County

Promoting a Cruise Destination

Go All Out Broome County

Campaign for the Great Outdoors

FASNY: Fire in You

Creating an Interactive Experience

CrestHill Suites

Making Travelers Feel at Home

Cayuga Lake Wine Trail

Mapping Out an Experience

Redhouse

Setting the Stage for Nonprofit Performance

McMahon Ryan Child Advocacy Center: Over the Edge

Adventures in Fundraising

Visit Binghamton: Bing Things

Targeting Temporary Tourists

Visions: Life Is Unscripted

Staging a Rebrand

Van Duyn Home and Hospital

Reframing Assisted Living

81exits

Adapting Tech for the Roadtrip

SAVE

Raising Voices for a Cause

Mad Foods

Crafting a Culinary Experience

Oswego Industries

Promoting Good Work

Hartwick Center for Craft Food & Beverage

Building the Case for Craft Brewers

Visions: Jay Williams

Assisting a Celebrity

OnCare: Let’s Talk About It

Bringing Dark Issues to Light

OCRRA

New Ideas for Recycling

Hope for Bereaved

Helping Others Find Hope

M.A. Polce

Placing Consultants Above Their Competitors

FASNY: Cancer Awareness

Changing Legislation

Clear Path for Veterans

Leading the Way to Services

Chadwick Residence

Branding from Scratch

David’s Refuge

Helping Families Find Respite

5 Wits

Gaming for Real

Visions: HELOC

Manufacturing a Financial Product

Otis Technology

Prepping a Product Launch

McKenzie Institute

Positioning a Thought Leader

HABA Toys

Reminding Families to Play

Schoharie County Tourism

Raising Expectations

Currier Plastics

Making B2B Connections
Like What You See?

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